Built-in AI Assistant

Manage your marketing from data to decisions

All customers, segments and campaign results in one place. Automatic reports, satisfaction measurement and AI-based integration — so you can focus on strategy, not administration.

Request a demo View features

GDPR compliant Web-based, no installation Hungarian language support

marketinghub.cegem360.eu/dashboard

Total customers

2 847

↑ 12.3%

Active segments

↑ 3 new

NPS score

↑ 8 points

Conversion

4.8%

↑ 1.2%

Monthly customer growth

New Returning

Jan

Feb

Már

Ápr

Máj

Jun

Top buyers Budapest

428

New subscribers (30 days)

156

Google Ads converters

Sound familiar?

Marketing doesn't have to be chaos

Scattered customer data

Information scattered across Excel sheets, emails and 3 different systems. Nobody sees the full picture.

No segmentation

Sending the same message to everyone because there's no way to create targeted groups.

Manual reporting

Monthly marketing reports take hours because all data has to be collected manually.

Unmeasurable results

Google Ads, website and satisfaction data live separately — there's no overall picture.

Cégem360 MarketingHub solves all of this

See all customers, segments and campaign results on a single interface. AI Assistant helps with integrations, automatic reports show results, and built-in satisfaction measurement provides real feedback.

Central customer database
Dynamic segmentation
AI-based integration

-70%

Reporting time

+35%

Campaign efficiency

-80%

Manual data entry

+25%

Customer retention

Everything you need for marketing management

Comprehensive features from customer management to campaign analysis and satisfaction measurement.

Customer database

Centralized customer registry with GDPR-compliant data management. Unlimited custom fields and public registration forms.

Company and contact database
CSV/Excel import with drag & drop mapping
Public forms and registration

Segmentation

Dynamic customer groups with rule-based filters. Combine demographic, behavioral and transactional data.

AND/OR logic condition system
Segment mapping for external systems
Automatic refresh

Dashboard & visualization

Customizable control panel with drag & drop widgets. Save multiple configurations, switch instantly.

Table, bar and pie charts
Multiple dashboard layouts
Global search (Ctrl+K)

Reports & data export

Aggregated and detailed reports with template-based or custom composition. Filterable by period, segment, data source.

PDF and Word reports
Excel and CSV raw data export
Exportable reports (Ctrl+E)

Research & measurement

NPS, CSAT and custom surveys with drag & drop editor. Automatic profile assignment.

Online survey editor
Google Analytics integration
Real-time results dashboard

AI Assistant

Built-in artificial intelligence. Request API connections, custom fields and data queries in natural language.

API integration setup via chat
Field creation and customization
Available 24/7 (Alt+A)

Connects with your existing tools

MarketingHub seamlessly works with your existing business systems. Any custom system can be connected with the AI Assistant.

CRM

Cégem360 CRM

Customer management

CTRL

Controlling

Financial KPIs

AI Chat

Chatbot data

Google Analytics

Website data

Ads

Google Ads

Campaign data

Bill

Billingo

Invoicing

Woo

WooCommerce

Webshop orders

API

Custom REST API

With AI setup

Email, invoicing, webshop and internal systems — connected in one place

What our clients achieved with MarketingHub

Average improvement within 6 months of implementation, among our Hungarian SME clients.

-70%

Reporting time

+35%

Campaign efficiency

-80%

Manual data entry

+25%

Customer retention

-50%

Admin time reduction

Frequently asked questions

Cégem360 MarketingHub is an integrated marketing control panel developed specifically for Hungarian SMEs. You can manage customer database, segmentation, campaign analysis, reports and satisfaction measurement on a single interface. Useful for marketing staff, executives, system administrators and research analysts alike.

No, MarketingHub is a web-based application — accessible instantly from a browser, no installation needed. Tested with Chrome, Firefox, Edge and Safari browsers, and provides a responsive interface on mobile devices too.

Yes, fully. The system does not allow recording a customer without GDPR consent, and all data processing operations are logged. Public forms and registration modules also work with GDPR-compliant wording.

The AI Assistant is accessible from the header bar (Alt+A). You can request API connection creation, custom field setup, segment configurations, or data queries in natural language. The system interprets the request, makes a suggestion, and after approval, executes automatically. Available 24/7, and learns from previous interactions.

Yes! You can easily import from Excel and CSV files with drag & drop field mapping. The AI Assistant helps with matching, and you can also set duplicate handling rules (skip, overwrite or merge).

Pre-configured integrations are available for Cégem360 modules (CRM, Controlling, AI Chat), Google Analytics, Google Ads, Billingo, WooCommerce and Shopify. Any custom system can be connected via REST API, even with the help of the AI Assistant.

PDF (formatted, printable), Word (editable), Excel (raw data, pivot) and CSV (universal) formats are supported. Both template-based and custom reports can be created with filterable period, segment and data source.

Four permission levels are available: Administrator (full access, system settings), Marketing Manager (data management, campaigns, reports), Analyst (dashboard, reports, research — read and export), and Viewer (read-only access to the dashboard).

Yes, seamless integration with CRM, Controlling, Procurement & Logistics, Service Worksheet and Production Management modules. Data synchronization happens in real time.